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Brand · Denmark

Rains

A Danish urban outerwear brand whose PU-coated rainwear is rated by its own guide for moderate daily rainfall — city protection, not mountain equipment.

Founded 2012Last verified 2026-10-19

Background

Founded in Denmark in 2012; the original product was a PU-rubberised polyester poncho. The company describes itself as an outerwear lifestyle brand with strong urban inspiration.

What to check before buying

Editorial buying guidance, not a brand rating

Read 'Hardshell' in the Suva name as a style label, not an alpine specification: Rains' own guide rates it for moderate daily rainfall. These are urban rain jackets; sustained-exposure mountain use is not what the range is documented for.

For the general method, see how to choose a waterproof jacket and waterproof ratings explained.

Brand facts

Published company information

Country of origin
Denmark
Founded
2012
Price range
Mid
Jacket families
Essentials, Suva Hardshell, Suva Softshell, Nara
Warranty
Two years for rains.com purchases; claims for Rains-store or stockist purchases go through the point of sale. US terms add six months for newsletter subscribers (purchases after 31 March 2023) — do not assume that extension applies globally.
Repair programme
No standalone paid or out-of-warranty repair programme was found on official sources; warranty claims may result in repair or replacement.
Sustainability
See the brand's current material and supply-chain disclosures; verify per garment.

WaterproofJacket.com assessment

Our editorial view of the brand

Strengths

  • Its own waterproof guide grades ranges honestly — matte PU and Suva both rated W3, 'protection against moderate daily rainfall'
  • Clear style range from the classic Jacket to the 3-layer Suva Hardshell
  • Two-year warranty on rains.com purchases, with defined claim routes

Weaknesses

  • No numerical waterproof or breathability figures published for the signature PU range
  • Breathability wording is qualitative ('as breathable as a raincoat can be')
  • No standalone repair programme found on official sources

Sources